Virginia Aquarium.
Otto developed a matrix of creative messaging for the Virginia Aquarium to be deployed via a multi-faceted advertising campaign including digital, social media, broadcast, print and out-of-home/outdoor. The creative highlighted not only the brand itself, but also the myriad of special events and experiences that took place throughout the year, “It’ll Make Your Head Swim,” evolved to “Sea Beyond the Surface,” and most recently, in response to COVID-19, focused on “Welcome Back.”
