One of the fun things about marketing is that you’re always learning more—and with our latest project, we learned a whole lot about poop. (All in the name of science, of course.) We teamed up with long-term client Virginia Aquarium & Marine Science Center to launch Dropping Science, an eye-catching and cheeky campaign that entertains and educates.

Otto started with fun marine ecology facts — and colorful illustrations the Aquarium provided — to develop bold headlines and engaging layouts for its newest marketing campaign. You can see them in action in print, on outdoor boards and online, in digital displays, native ads and social media. We also created audio streaming ads, delivering on budget by recording in our very own Virginia Beach production studio.

Our partnership with the Virginia Aquarium is also the perfect example of how Otto can work seamlessly with an internal marketing department.