The Main

The Main Event

The Main.

Gold Key | PHR is the largest hospitality employer in the Commonwealth of Virginia. Otto has been working with Gold Key | PHR for the past 18 years, providing services ranging from creative to strategic planning and support for a majority of their hotel and food and beverage operations. As the developer of Hilton Norfolk The Main, Downtown Norfolk’s newest upscale hotel, dining, and meeting destination, Gold Key | PHR engaged Otto to brand the landmark hotel and market two grand opening events. 

Otto developed a comprehensive plan to brand the hotel including a website, video, billboards, and a groundbreaking event attended by over 500 people. After completion of the destination hotel, Otto spearheaded two additional events. A Weekend Celebration for the Arts and The Grand Opening were back-to-back weekend events designed to generate excitement and awareness for The Main. Otto created ticketing websites for both events and developed a targeted digital campaign specific to each audience. Utilizing social media, web banners, retargeting and email marketing, The Arts Weekend attracted high-income patrons who were likely to contribute to fundraisers for visual and performing arts. The same tools were used to promote The Grand Opening Weekend, targeting every-day citizens with family friendly performances by Cirque Productions and adult entertainment by Big Bad Voodoo Daddy.

Additional Work

See our other creative.

Kingston Resorts

Digital

Cape Charles

Photography

Christopher Newport University

Digital

Curate 757

Video