Newport News Shipbuilding
Big Pay. Big Benefits. Big Opportunity.
Newport News Shipbuilding.
A Division of Huntington Ingalls Industries.
Newport News Shipbuilding, a division of HII, is the largest industrial employer in Virginia, and sole designer, builder and refueler of United States Navy aircraft carriers and one of two providers of U.S. Navy submarines.
Needing help with their workforce development initiative to recruit thousands of new employees, Newport News Shipbuilding enlisted Otto to help create a marketing plan for their recruitment efforts. Together, we developed a plan for a combination of qualitative and quantitative research to understand the diverse target audiences that includes high school and college graduates, experienced trades workers and former military service members. The research is being used to inform a cohesive and multi-faceted marketing campaign,
The results will also help further refine creative messaging to engage and appeal to these unique and varied audiences. The goal? Funnel potential new hires to the careers web page to drive applicant flow and alleviate the high attrition of retiring workers over the next several years.