Chesapeake Regional Healthcare’s work is inspiring, and their advanced medical techniques and high-tech procedures save lives every day. Yet there’s a bigger story behind each innovation, and it lies within the small-yet-wonderful moments that make up each individual’s life. It’s this idea that Otto tapped into for Chesapeake Regional Healthcare’s new marketing work: Innovative for Life. We started by focusing on breast cancer treatment and cardiac care, and look forward to highlighting more of their incredible work in the months ahead.

Delivering babies? We’ll leave that to the experts at Chesapeake Regional Healthcare. They welcome more than 3,000 babies every year—providing exceptional and personalized care during labor, delivery and postpartum. Expanding upon our successful Innovative for Life campaign, Otto focused on emotional messaging as well as key accolades to promote maternity care at Chesapeake Regional Healthcare.  Our comprehensive marketing campaign combined outdoor, print, TV, social and digital, including ad placement on Amazon OTT and display platform.