Christopher Newport University is a public liberal arts university in Newport News, Virginia. CNU is the youngest comprehensive university in the commonwealth of Virginia. 

We were hired as their agency of record in 2018. We produced a series of broadcast spots, as well as student admission videos, print campaigns, and direct print content. We also led their recruiting efforts in the digital space with social media ads that targeted potential students, parents and guidance counselors using psychographics and lookalike audiences.

One of our latest projects highlighted a new exhibition at the Mary M. Torggler Fine Arts Center. Titled ‘A Grand Menagerie’, the show is a fascinating look at the life and art of Anna Hyatt Huntington—a pioneering artist known for her dynamic sculptures of wild and domestic animals. As a full-service agency, Otto was able to seamlessly handle creative direction, outdoor media, paid social media messaging, Google pay-per-click and media relations.