Christopher Newport University
Christopher Newport University.
Christopher Newport University is a public liberal arts university in Newport News, Virginia. CNU is the youngest comprehensive university in the commonwealth of Virginia.
We were hired as their agency of record in 2018. We produced a series of broadcast spots, as well as student admission videos, print campaigns, and direct print content. We also led their recruiting efforts in the digital space with social media ads that targeted potential students, parents and guidance counselors using psychographics and lookalike audiences.