Director of Digital & Social Media

The role is responsible for developing and executing a variety of digital, social media, email marketing, and website strategies, including search and display advertising, content marketing, SEO, email marketing, and organic and paid social media.



  • Develop and execute organic and paid social media strategies on Facebook, Instagram, Snapchat, TikTok, LinkedIn, and Twitter for a multitude of clients in a variety of industries; make use of lookalike audiences and geofencing tactics
  • Oversee digital advertising, including Google Ads, Bing/Yahoo ads, and video; write ads, manage keyword lists, and implement retargeting and geotargeting tactics
  • Manage website development projects with third-party vendor; monitor timelines and deliverables, implement improvements to UX and functionality, and assist with SEO and copywriting as needed
  • Provide project management and account management support on all digital projects
  • Program HTML email blasts, manage subscriber lists, troubleshoot delivery issues, and incorporate audience segmentation
  • Research brand positioning, competitive outlook, and audience data to produce communications plans that inform campaigns
  • Create editorial content calendars for client accounts and post accordingly; monitor social media platforms and respond to user inquiries
  • Manage client websites on an ongoing basis; analyze web traffic reports, report on KPIs, oversee web hosting and domain billing, maintain plugins, and perform technical updates
  • Monitor results and trends across digital and social campaigns, and produce reports for client and account management team
  • Coordinate digital RFP responses; recommend strategies, estimate pricing, and work with creative to pull relevant case studies
  • Communicate effectively with clients, vendors, and other team members about digital and social media platforms, concepts, strategies and tactics
  • Oversee Otto’s digital projects, including website, emails, and email accounts for the team



  • Bachelor’s degree in communications, marketing, or related field, or equivalent experience
  • Minimum of five years of experience in digital advertising, social media, and website management
  • Proficient in Google Analytics, Google AdWords, Google My Business, and HTML/CSS
  • Proficient in content management systems such as WordPress and Squarespace
  • Proficient in web development, digital and social media campaign management, and content marketing
  • Excellent computer skills and ability to quickly learn new programs
  • Excellent communication, presentation, and account management skills
  • Excellent writer, proofreader, and communicator with a keen eye for detail
  • Ability to proactively recognize needs, balance multiple projects and clients, manage daily workload, and prioritize tasks



To apply, please send your resume to Lauren Shoff,