What / Our Services
Otto offers a full range of brand-building services: creative advertising and marketing, interactive design, media planning and public relations. By implementing a strategy that utilizes all of these methods, our clients' messages can truly permeate the marketplace.
Creative Services
Learn about our creative services
Otto’s award-winning creative team is focused on producing fresh, innovative work. Our ideas are results-driven, and no matter what the medium, they’re designed to keep our clients at the forefront of a rapidly changing environment. From print, television and radio ads, to e-business, guerilla marketing and more, we use our imaginations to turn business challenges into creative, on-target solutions.
Otto’s Creative Capabilities
- Ad Design and Campaign Development
- Print, Radio and Television Creative and Production
- Logo Design
- Brochure, Catalog, and Collateral Design
- Corporate Identity Campaigns
- Publication Design and Layout
- Video Production
- Trade Show Booth Design
- Digital Media
- Multimedia
- Interior Design
Interactive Services
Learn about our Interactive services
The digital world is a powerful tool, but only if you know how to use it. Otto’s goal is to integrate each client’s marketing efforts, to create an interactive experience that seamlessly supports the brand as a whole. By combining traditional interactive tools with emerging channels, our clients can successfully engage and interact with their own customers.
Otto’s Interactive Capabilities
- Web Site Design
- Content Development and Management
- Interactive Multimedia
- Digital Indoor and Outdoor Displays
- Kiosk Displays
- Mobile Phone and PDA Messaging
- Web Site Usability Testing and Analysis
- Web Site Hosting
- Integrated Online Campaigns
- Email Marketing
- Search Engine Optimization
Media Planning Services
Learn about our Media Planning services
Today’s media goes beyond standard print and broadcast—reaching into the ever-changing world of interactive opportunities, search engine optimization, vertical trade publications and even guerilla marketing. Otto’s media planning team has strong negotiating skills, as well as years of experience in local, regional and national print buying. We recognize that the maximum return on investment isn’t about volume. It’s about sending smart messaging to precise target audiences.
Otto’s Media Planning Capabilities
- Media Analysis
- Media Planning
- Media Placement of Print, Radio and Television
- Negotiation
- Market Research Tools (Nielsen, Media Market Research, Inc, Arbitron, Media Market Guide, Mendelson Media Research, Scarborough, Simmons Market Research Bureau)
Public Relations Services
Learn about our Public Relations services
Otto’s public relations team knows how to build relationships—with reporters, media partners, civic leaders and the public. We have years of experience with many statewide and national reporters, including major dailies and trade journals. It’s experience we can use to provide positive media exposure, enhancing and solidifying our clients’ images in the mind of the public, the press and the consumer.
Otto’s Public Relations Capabilities
- News Releases
- Media Placement
- Copywriting
- News Conferences
- Media Kits
- News Advisories
- Bylined Articles
- Media Training
- Op-Eds and Letters to the Editor
- Editorial Board Meetings
- Media Tours (On-site, Satellite)
- Video News Releases
- Event Planning
- Lobbying
- Investor Relations/Financial Communications
- Crisis Management and Training
- Customer and Employee Relations Programs